Abercrombie & Fitch is a hack retailer. They make their mark by being offensive, and half the people on this camus own the same t-shirt.

These girls are taking action:

With a few words on their T-shirts, Abercrombie & Fitch lets young women send a message: "Who needs a brain when you have these?"

A group of female high school students have a message for A&F: Stop degrading us.

The Allegheny County (Pa.) Girls have started a boycott--or girlcott, as they're calling it--of the retailer. The campaign, conceived three weeks ago during the group's monthly meeting, went national Tuesday morning on NBC's "Today" show.

"We're telling [girls] to think about the fact that they're being degraded," Emma Blackman-Mathis, the 16-year-old co-chair of the group, told RedEye on Tuesday. "We're all going to come together in this one effort to fight this message that we're getting from pop culture."

While A&F sales will no doubtedly soar after this, I give Emma Blackman-Mathis credit for taking on this cause.

Hero/Hack appears every Friday on Jokers to the Right.

Posted by Ryan S. on Friday, November 04, 2005 at 12:32 AM | Permalink |